How to Obtain a Sign Permit in Toronto: A Business Owner's Guide

Starbucks signs in Toronto

Startbucks fascia (wall) sign with channel letters on an extrusion alongside a two-face projecting sign

Are you a business or property owner in Toronto looking to install an exterior sign for your business? Navigating the process of obtaining a sign permit can be confusing, but we’re here to help you break it down.

In the City of Toronto, under Chapter 694 of the Toronto Municipal Code, all permanent signs advertising a business on private property require an approved sign permit. Let’s go over the steps you need to follow to get your sign up legally and efficiently.

Step 1: Understand the Sign Permit Requirements

The type of sign you want to install will dictate the specific requirements you need to meet. For instance:

  • Signs on the first storey of a building in a “Commercial Residential” zone cannot exceed 20% of the elevation area of that storey.

  • Additional restrictions apply to whether the sign can be illuminated, the hours of illumination, the types of materials allowed, and more.

If you’re unsure of the regulations applicable to your property, reach out to our team for guidance. We’ll help you navigate the complex legal requirements enforced by the City of Toronto and the Province of Ontario.

Step 2: Create Artwork and Design Your Sign

Your business sign is one of the most important aspects of your brand. Once you understand the regulations, it’s time to create a design that represents your business and appeals to your customers.

Ensure that your artwork complies with the size, material, and illumination regulations mentioned earlier. The design must also take into account:

  • The overall aesthetics of your business.

  • How the sign will fit and function on your building’s façade.

Step 3: Prepare the Necessary Drawings

The City of Toronto requires detailed sign drawings to accompany your permit application. These include:

  1. Site Plan: Showing the location of the sign on your property.

  2. Elevation View: Displaying the size and position of the sign relative to the building.

  3. Cross-Section: Demonstrating how the sign will be anchored to a load-bearing structure, as required by the Ontario Building Code.

If you’re not sure how to prepare these drawings, our consultants can assist you.

Step 4: Check for Additional Permits

Depending on your location and building, you may also need:

  • Heritage Permits (if the property is designated under the Ontario Heritage Act).

  • Metrolinx Corridor Development Permit (if your property is near a Metrolinx corridor).

  • Ministry of Transportation Permit (if within an MTO-controlled area).

  • Toronto and Region Conservation Authority (TRCA) Permit (if applicable).

Ensure you have all necessary permits before proceeding to the next step.

Step 5: Submit Your Application

With your drawings and supporting documents ready, fill out the applicable building permit and sign permit application forms, available on the City of Toronto website. Submit your application via email to signbylawunit@toronto.ca.

Processing times are typically three business days or less, though complex applications may take longer. At Rouge Hill Consulting, our team boasts a 95% first-application approval rate, ensuring a smooth and efficient process.

Step 6: Install Your Sign

Once your permit is approved, forward it to a reputable manufacturer and installer. They will fabricate and install your sign according to the approved drawings.

Seeing your sign up and proudly displaying your brand is one of the most rewarding moments for any business owner. Congratulations on reaching this milestone!

Need a Sign? Contact Us!

If you need assistance creating a sign permit package, preparing drawings, or navigating Toronto’s sign regulations, Rouge Hill Consulting is here to help. Contact us today:

We’ll ensure your business signage meets all legal requirements and reflects your brand beautifully.

Feel free to fill out the form below and we’ll reach out to you as soon as possible!

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Already Have a Sign but No Permit? Here’s How to Get Drawings and Stay Compliant in Toronto